Are you struggling to get quality commercial moving leads for your business?

Whether you’re a brand new or established company, there’s always that constant stress to deliver.

 

So how do you achieve consistent leads for your business to not only survive, but thrive?

 

1. Paid Search: Paid search marketing is a strategy where you advertise within a search engine’s sponsored listings. You pay either when your ad is clicked (Pay-Per-Click or PPC) or displayed (Cost-Per-Impression or CPM). What are the benefits of paid search? You can set up a campaign quickly (sometimes in less than an hour!) and immediately appear in the sponsored results when your customers search your desired keyword. If this sounds like something your company would be interested in, you should consider advertising with the following networks…

 

• Google Adwords: Google is the top search engine in the world. Every month, the term “moving companies” is typed and searched into google 110,000 times! So if you’re looking to get steady commercial moving leads, you need to put yourself in front of those who are searching for it. Google Adwords does that for you.

 

• Bing Ads: Depending on the demographic you’re trying to reach, Bing may be the play for you. The age range of Bing users tends to lean 35 + and commonly within the ages of 55-64 years old. While Bing is used significantly less as a search engine than Google, research by Comscore in 2015 showed that it captured 56 million retail searchers not reached by Google. Plus, Bing ads have less competition, cheaper cost-per-click and allow you to control the age and gender demographics that see your ad. All of these combined make advertising on Bing extremely attractive.

 

2. Referrals: Moving is not fun. It can be stressful, complicated and a major inconvenience to companies. However, it can also be an opportunity. An opportunity to impress and ‘wow’ your clients, which in turn, can result in glowing reviews and referrals. We may be in the 21st century, but word of mouth can still generate some of your most valuable moving leads.

 

Things to remember:

• You must first give your customers a reason to refer you. The quality of your service must not only meet the standard…but simply put, you need to knock it out of the park! Outdo your clients expectations if you want them to bring you into their network.
• You must ask for a referral – and don’t wait! There’s no ideal time to ask. However, integrating the ‘ask’ during your sales process from the start and reminding them throughout can generate referrals. When you subtly remind them during their experience, they will be thinking of your company’s best qualities. And hey, if you have free merchandise, give them business cards, pens, pins or anything that will remind them to tell their friends how wonderful and easy moving was with you.
• Say thank you for every referral. Make sure your customer feels appreciated after they’ve referred you. A personalized email, phone call or written letter is positive reinforcement for them to keep spreading the word!

 

3. Testimonials: While word of mouth is still the most popular way of recommending a business, research shows that 88% of people trust online reviews just as much as personal recommendations. Customer testimonials are a valuable resource that your business should be using. You can utilize them across your website, social media platforms and even email. When collecting customer testimonials, go the extra mile and ask for video, images and logos. These types of visual assets provide a personal touch and are more powerful than just text alone.

 

4. Start a Newsletter: Email is a great way to acquire moving leads. You can do so by creating a form on your website or blog where visitors will sign up to your newsletter by giving you their name (optional) and email address. Once they have subscribed to receive your content, you can email them relevant tips and industry trends. At the same time, you will be building a relationship and creating value for your (hopefully) soon-to-be customers. And when applicable, you can email them about the services you provide – followed by the many authentic testimonials you’ve already received to strengthen a potential sale.

 

5. Search Engine Optimization (SEO): This is a marketing discipline that focuses on organic search results (non-paid) that will grow your company’s visibility in search engines like Google, Bing and Yahoo etc. It’s the process of getting traffic to your website for ‘free’ instead of using paid search. Optimizing your website and bringing a strong online presence through social media (Facebook, Twitter, Instagram etc.), creating great content, and engaging in conversations across different platforms can increase your online visibility. Ideally, you will have a combination of paid (like Google Adwords, Bing Ads) and organic marketing efforts to generate traffic and leads for your business.

 

6. Use a Lead Provider: The reality is that marketing, advertising and creating quality content requires a lot of time and work. If you don’t have the budget or capacity to do the above, that’s ok! Look for a company like TMI leads who can do it for you. At TMI, we ensure that your commercial moving leads are hot. Our sophisticated vetting program does this in advance so you don’t have to waste time on unqualified leads. Simply put, your people will be given the right

 

How do we do that? All our leads are generated in-house by our call center. We then take the time to verify the accuracy and authenticity of each lead. So by the time you receive your lead list, you are getting exactly what you’re looking for!

 

We also give you an advantage over your competitors. Our lead program is exclusive and limits the number of companies that will receive moving leads. So not only will you have the upper hand over your competition with TMI, you’ll have a steady flow of new customers at an affordable cost.

 

Call us at 888-598-4222 or fill out the form below to receive your FREE quote.